We work shoulder to shoulder with you to ensure that your message is clearly and attractively communicated, with a consistent interface and intuitive navigation.
We consider your target audience in order that every communication piece is designed with the characteristics of that group particularly in mind. We work hard to ensure that we both understand and reflect your brand values in our work as we strive to help you continue to attract and retain the attention and interest of both existing and new clients.
so as to optimise the visual impact, user experience and profitability of the website.
In short, we are striving to create an aesthetically pleasing easy to find website which is easy to navigate, comfortable to use and guides users to the information they seek and to the objectives that we share with them. We take pride in the work we produce, ensuring that each website we publish incorporates modern best practices. Of equal importance to an attractive design is that the underlying code in your template is of the highest standard.
Information architecture is a discipline based on psychology and analysis of human behaviour. It involves structuring, organizing and tagging information. The objective is to enable users to easily and quickly navigate to the information they seek on your website.
If your visitors can immediately intuit what information is available to them in your website and how to zone-in on the information they are seeking, they will have a positive experience using your website. When a user lands and finds what he is looking for easily, that is undoubtedly one of the best ways to ensure that he:
When speaking about accessibility we mean ease of access to a website. Not all people are the same and they don’t all use the same technologies so before we build your website we need to think about our target audience and plan well with them in mind
Special care must be taken to make websites accessible (understandable and usable) for:
People may use:
When we build a website in the most accessible way we know, we maximise the number of people who can access your information independently of their personal limitations or the limitations derived from their use context.
It’s also worth noting that search engine robots are a special type of user whose limitations are well worth considering; the more considerate you are to the search engine robots, the better you are likely to rank in search.
Usability is intimately related with accessibility but it goes further, a usable website is one on which in addition to being accessible users have a pleasant and relaxing time, they enjoy browsing and exploring the content and functionality.
Optimising usability requires substantial effort to
These three questions will be being asked repeatedly, subconsciously and within fractions of a second by each website visitor as they browse your site. If you want the visitor to keep browsing you need to be providing the answers without making the user work.
Our constant quest is to avoid these types of navigation experience:
Just as within a museum we know how to find the artwork we’ve come to see thanks to the signs, display boards, symbols and floor markings placed throughout the space – so your website must guide the user to the content they are looking for, it must clearly indicate where they are and where they might want to go next.