Information Architecture

Information Architecture

Information architecture is a discipline based on psychology and analysis of human behaviour. It involves structuring, organizing and tagging information. The objective is to enable users to easily and quickly navigate to the information they seek on your website.

If your visitors can immediately intuit what information is available to them in your website and how to zone-in on the information they are seeking, they will have a positive experience using your website. When a user lands and finds what he is looking for easily, that is undoubtedly one of the best ways to ensure that he:

• spends further time browsing
• interacts with your site in the ways that you want him to
• comes back again

It's not just human visitors that appreciate coherent information architecture, it's also a vital part of the search engine optimisation process.